Unlike in 1971 it now takes 2 incomes to pay an average mortgage and people have way more options for entertainment than ever before with latest movies streamed direct to your T.V. and food and shopping delivered right to your door.
It is cheaper to drink here than in the U.S., U.K. and France etc but the way the big breweries just keep raising prices they are just slowly strangling the pub trade and its attractiveness and affordability for many.
People can just hop on a cheap Ryanair flight and hit a different city every month for the experience and why be loyal to a drinks industry that could not care less about its customer. All my nephews, nieces, boyfriends and girlfriends plan holidays and weddings etc and put their money towards homes and cars etc + as much fun and travel while they can.
The huge monolithic recorded music industry tried the same with music downloads and Spotify etc to keep their more expensive physical product going for years in huge stores but where are they now?
The same with physical banks on the main streets-all replaced by an app.
The breweries think that they still have a huge captive audience and it is still the late 1990's.
