MerchantOfEnnis
Full Member
I always thought to myself, if the one big brewery puts up the prices, wouldn't it be a smart move from the other brewery not to raise the price?
That way the second brewery may get a bit more business from being cheaper.
On the other hand, just pure fuckin greed, and gouging is all the rage these days.
How much money do these benders need to make like? It's not as if they are going out of business..
I spoke with a pub owner just last night about the Diageo increases. He actually had planned not to raise his prices but his accountant sat him down and showed him how much he'd be down over the course of a year if he didn't increase them in line with his competitors. So it was nothing to do with "needing" to increase his prices to survive, this was purely a case of preserving his profit margin.
Makes me wonder how many of the publicans saying they can't afford to pass increase onto consumers are actually doing grand, but want to make sure its the customers pocket who is hit and not their own.
Publicans know that Irish people will always find the cash for pints, and really is someone going to stay at home for the sake of an extra 20c.
If you're already absolutely bananas enough to pay nearly €7 for a pint of Moretti, an extra 20c isn't going to stop you.
Agreed on the breweries though. This is no longer about rising costs, this is pure greed driven.